The following is a brief analysis of how the EU elections and the resulting shocks to the majority parties will effect Vapor Politics in the EU. The document was drafted by Peter Becket, a PR and lobbying professional who does a lot of work for EU vaping organizations and companies. I had the pleasure of getting to know Peter at the SFATA conference and find him to be intelligent, knowledgable and experienced in the vaping industry. Our EU cousins should pay particular attention to Peter's comments as they may give you guidance on what paths politically will be most fruitful.
Dear all,
Following the recent elections for the European Parliament, I thought that I would give my take on what this could mean for the vapour business. I hope that this summary is helpful and please don't hesitate to get in touch if you have questions, comments or ideas.
Composition of the new Parliament
As you may have heard, the new Parliament is made up of a far larger number of anti-EU and far left/right parties. As a result, the main groups on the left (Socialists, Communists and Greens) or right (Christian democrats, Liberals, Conservatives) cannot form a majority on their own (see here for possible voting combinations). As such, getting the majority required to pass primary or secondary legislation will require the two sides to work together, making the passage of new laws extremely difficult. Gridlock is very likely to ensue.
This matters because under the tobacco Directive, the Commission must propose secondary legislation on e-cigarettes, including the specification of data that will be required in the product notification (essentially a product standard) and the specifics of a mechanism for 'leak free refilling. Once the Commission has made these proposals Parliament will have to approve them, and interested MEPs will be courted by the Commission as they are drafted.
This is an opportunity for industry to have its plans considered more seriously as compromise proposals, but in order to do so alignment and constructive ideas on international product standards will be needed.
Incoming/outgoing MEPs
Many of the most vocal supporters of e-cigarettes in Parliament have lost their seats or resigned. The British Liberal Democrats have been all but wiped out (going from 12 seats to just one) and with them Chris Davies, Rebecca Taylor, Bill Newton Dunn and Phil Bennion -some of the critical influencers who helped get the medicinal route dismissed. Martin Callanan, who worked on the Directive for the UK Conservatives and was also supportive, has also lost his seat, as has his colleague Marina Yiannakoudakis. Some close supporters like Renata Sommer still remain.
This means that, over the coming months, we will need to build new alliances and find new supporters within each of the political groups and Committees. This will require a sustained effort in terms of making our arguments in a logical and coherent way once the new Parliament takes office in July.
Next steps
Given that many of our most vocal supporters in the Parliament have lost their seats, the industry will need to work hard to win over new allies in its drive for bespoke and workable product standards that are technology neutral and encourage innovation. We will need to identify allies, send briefing materials and arrange meetings explaining the situation with the tobacco Directive as soon as the new MEPs take their seats in July.
In November, a new Commission will be appointed and this will have an impact on how the executive and its agencies handle the implementation of the tobacco Directive. I will update the group on rumours and speculation as this date comes near.
In an effort to reach the EFVI‘s 1,000,000 signature requirement EU wide, a new FB page has been set up exclusively for EFVI- supportive vendors and a few of the EFVI-UK admin team . It is a central location where independent specialist retailers can share information regarding support of EFVI (European Free Vaping Initiative) activities. Have a Dodo Box? A sign in your window? You can tell other retailers what’s working for your company to gain new signatures.
The main purpose of VIRI is to share information and to help make the EFVI campaign more effective. This can never be a bad thing, considering how important EFVI is.
There are presently 61 in this closed group from all parts of the EU , if this number could exceed 250+, it could then possibly evolve into far more than just a supportive vendor discussion group.
Would a European Vaping Retailers Association be something achievable, viable or desirable ?
If all our European Vendors could just take a look to see how they can get involved, I know many of you are just on-line retailers, but even just sending out a card with each order, or a banner on your website would be a great help.
Not all vapers use forums and the likes, and many may still not be aware of the upcoming legislation that will affect their right to smoke healthier.
Please click here for details - http://vapemestoopid.co.uk/the-vaping-independent-retailers-initiative-viri/
The main purpose of VIRI is to share information and to help make the EFVI campaign more effective. This can never be a bad thing, considering how important EFVI is.
There are presently 61 in this closed group from all parts of the EU , if this number could exceed 250+, it could then possibly evolve into far more than just a supportive vendor discussion group.
Would a European Vaping Retailers Association be something achievable, viable or desirable ?
If all our European Vendors could just take a look to see how they can get involved, I know many of you are just on-line retailers, but even just sending out a card with each order, or a banner on your website would be a great help.
Not all vapers use forums and the likes, and many may still not be aware of the upcoming legislation that will affect their right to smoke healthier.
Please click here for details - http://vapemestoopid.co.uk/the-vaping-independent-retailers-initiative-viri/

